Just about everyone that has a phone number listed anywhere online gets sales calls just about every day from someone wanting to sell mobile websites. When you look at statistics, the case appears to be compelling - and it certainly is as we will see below, but separate mobile sites are a dying breed.
In 2013, the amount of time that people using mobile devices (smartphones and tablets) spent interacting with retail websites exceeded the amount of time spent by consumers using desktops and laptops - 55% to 45%. Looking at the mobile stat in a little more detail, smartphone users comprised 44% of retail internet time, and tablets came in second with an 11% share.
ComScore also reports that mobile users, while shopping, took a picture of a product (23%), sent a text or called family or friends about a product (17%), or sent a picture of a product to family and friends (17%).
ComScore research also shows that 64% of smartphone owners in Q2 2013 used a mobile web browser to research product features, 59% used a mobile web browser to find a store location (59%).
By now some of you are thinking, "but I'm not a retailer." Well, local searches in general, using mobile devices, is projected to exceed desktop searches by 2015 (eMarketer). And, when mobile users search for local information, 70 percent connect with the business (Televox).
Likewise, websites that are not optimized for mobile devices have a 24% higher "bounce" rate from mobile visitors (Televox).
By now it should be clear that mobile access to your website cannot be ignored. If your site isn't mobile ready your customers will have a negative experience and you will be losing customers as well as money.
But unless you have very unique requirements, don't fall for the separate mobile website scam. Separate sites were fine in the "good old days" but in the past few years the trend has been to build sites with responsive frameworks. One site that does it all. One development charge, one hosting and maintenance charge. You have one site to maintain and it renders well on all devices. There are some things that don't render well, but that is coded around. By choosing to build your website using responsive technologies, you will be tapping into a rapidly growing market segment at virtually no extra cost for development!
If you would like more information on responsive websites that will work for all devices, give me a call and I would be happy to answer questions.