If you ignore opportunities to grow your business and your competition doesn't, you WILL be losing customers!
If you are like me, you probably get more sales calls in a day than you would like. My immediate reaction is to say, "I'm not interested, thanks" and then immediately hang up the phone. That's why I never use cold calling to try to grow my business. Business owners, like myself, have grown numb to sales calls. And, to be frank, in my opinion 99% of all the sales calls you get ARE A SCAM!
I, personally, use highly targeted letters to generate more business. I take the time to research businesses for which I know for certain that I can add value. I screen print the problem, take the time to make notes explaining the issue, and offering to help with a very attractive offer.
What's the point to this story? The response rate is horrible! With all of the shenanigans in this industry, the spammy phone calls, the false promises and the like, it is no wonder businesses dismiss all offers for help with their internet marketing. It is not that businesses do not care that they are at a competitive disadvantage. Likewise, it is not because they all have as much business as they can handle and don't want any more.
Business owners ignore opportunities to grow their business simply due to the fact that they have become so inundated with people trying to sell them something that they just say "No" to everyone without thinking about the offer. It isn't really the business owner's fault, business owners have become conditioned to ignore the calls and direct mail.
But here is the take away point from this brief post, an open mind doesn't have to be an empty mind. Become informed, by all means be cautious, but be receptive to new ideas. Examine the offers being pitched to you and logically determine if there is any way your business could benefit from what you are being offered. Then take your time and do your own research. Call around and get some quotes from a local vendor you can build a relationship with. You should also do a cost to benefit analysis and see if your investment in that area would be wise.
You don't have to make a hasty decision from some random guy on the phone, but rather make a sound business decision based on solid data based on an idea that is sparked by a spammy call. A local trusted professional can help you separate the hype from the truth.
As an example since this is what we do as a company, I am sure that you receive many calls from random "phone guys" wanting to sell you a website, or a website redesign, or internet marketing. Buying from these calls would likely be a very costly mistake. But that doesn't mean that a business couldn't do some research on the benefits of a website if you don't have one. Or a redesign if your site is old and looks "dated" or maybe a redesign if your current site isn't mobile compatible. Then take a few minutes to call a few local companies that do web design, compare their prices for web design and hosting plus maintenance, and get your business online at a fair price.
Knowing what I know, it is staggering to me that any business wouldn't have a website. Which is why I try to educate customers and let them decide if an investment in their business is justified. I don't try to sell. I have found that if I educate business owners, local online marketing sells itself. But if you are a business owner that is never receptive to new ideas and trying new things, you are selling your business short.
To wrap things up, don't let yourself get turned off to new things that can help to grow your business. Instead take the ideas and do your due diligence and see if the investment makes good financial sense for your business. Not to be redundant, but it needs to be said again and again, if you ignore opportunities to grow your business and your competition doesn't, you WILL be losing customers!