The biggest mistake that a local business can make!
The biggest mistake that a local business can make, in my opinion, is ignoring their online marketing efforts. Many local business owners will tell me that they don't understand it or that they don't have time for it. Is it any wonder that 50 to 70% of all businesses are forced to close their doors within 18 months? If you don't understand online marketing, find someone you trust and let them do it for you. And when you say you don't have time, you are saying you don't have the time to make sure your business is a success instead of a failure. So, again, find someone you trust and let them help you.
Google, Yahoo, and Bing all give you free listings. YouTube allows you to post videos for free. Twitter accounts are free. Facebook accounts are free. Websites are very affordable - at least mine are. There are countless directories that give free listings... you just have to put up with the sales calls that come with the listings. But they are all free!
Business owners have a multitude of opportunities to build their brand and rank their websites at the tips of their fingers. It just takes time and training.
For local businesses online marketing presents an unbeatable and extremely cost-effective opportunity to get more leads which will result in more customers. If you don't understand it, Google is your friend. Everything you need to know is available online for free. If you don't want to invest months into learning, or just prefer to focus on your core business ( a very wise option ), develop a relationship with a professional you can trust and start growing your business today!